WhatsApp Business is intended for customer service and transactional messaging, acting as an ideal tool for marketers to use for empowering communication with customers and driving engagement.
In combination with Routee’s API robust features for WhatsApp Business, marketers can implement B2C pull tactics for boosting customer retention and customer loyalty, such as sending notifications and customer service responses to WhatsApp users that have opted-in receiving these types of messages.
Indicative Use Cases
Discover how businesses utilize Routee’s WhatsApp API to deliver premium customer services, revenue increase, and business growth
Courier Company
Customer service
Send customers payment receipt confirmation and information about dispatch and delivery.
Health insurance company
Automated customer service
Send automated chatbot replies to general inquiries received by prospect customers and website users.
Online shopping
Automated product assistance
Help customers with product information and suggestions based on their recent purchases or inquiries
Create customer-centric communications that convert